I recently received an email from Jumia informing me that their affiliate program will temporarily be deactivated in Kenya. This change will take effect from December 1, 2023, to December 31, 2023. The reasons are unclear so brace yourself for a drop in revenue if you rely on Kenyan traffic.
I logged into Jumia KOL and I noted that Kenya plus a few other countries are not available for link generation. These countries include; Algeria, Ghana, Uganda, Morocco, Ivory Coast, South Africa, and Senegal.
I’m not sure if the program has been deactivated in these countries as well. However, Nigeria, Egypt, and Tunisia are still functional.
What This Means for Jumia Affiliate Marketers
The deactivation of the KOL program means that any referral of Kenyan customers will not earn you a commission during the said period. If you create links for customers in other countries, you’ll still be able to earn your commission.
According to Jumia’s email;
“Starting from December 1st till December 31st, your loyal customers will not be able to place orders anymore through the Jumia KOL program and you will not be able to earn commissions for any orders that may be attributed to older links.”
However, this email doesn’t go further to explain why affiliates with Kenyan traffic will no longer earn considering the holiday season is when they make the most sales. Kenyan Radar also has a few Jumia affiliate links and it’s sad to know I won’t be able to make anything this month.
Why Jumia KOL Is Deactivated in Kenya
As I pointed out, the email doesn’t give any reason for the deactivation. Also, as much as Jumia says it’s temporary it’s still vague as to whether the program will really come back after a month and whether old links will still function.